Story

Welcome to Nimbu Pani by Ruchika!

Where the timeless allure of Indian ethnic wear meets the vibrant spirit of resilience. Our journey is one fueled by passion, inspired by tradition, and dedicated to the celebration of craftsmanship.

Story Behind the Brand

Meet our founder: Ruchika

Drawn to the intricacy of patterns & vibrance of colours from a very young age, Ruchika’s love for Indian wear is no secret. Following a successful balancing act as a corporate professional and a full time mother, she finally pursued her true calling in 2021. After becoming a mother in 2020 & having to let go of her corporate career due to the pandemic, she decided to take a plunge and established the eponymous label.

Driven by her insatiable love for India crafts and a relentless spirit to bring them to light, she set forth on her journey with no looking back.

After the setback that she faced post pandemic, Ruchika was at a crossroads on what direction to take next and it all began with simply uploading some of her preloved-used clothes on Instagram. The feedback that she received was heartening and inspired her to curate and bring forth her collections on this platform, thereby establishing the label.

“When life gives you lemons, make lemonade!” This the quote that inspired the brand name NIMBU PANI by Ruchika

Nimbu Pani: symbolises resilience.

Our Vision

We envision ourselves as a leading brand for Indian Ethnic Wear. We aspire to stay true to our core values whilst focusing on the customer and the artisan in an equal sense. Providing a flawless shopping experience through and through, we’re gradually increasing artisanal employment every single step of the way.

Why us?

Passion for Craftsmanship

Rooted in a lifelong passion for the intricacy of Indian patterns and the vibrance of colors, Nimbu Pani by Ruchika is a labor of love dedicated to celebrating India's rich textile heritage.

Artisanal Empowerment

Committed to empowering artisans and preserving traditional craftsmanship, Nimbu Pani by Ruchika fosters fair trade practices and sustainable initiatives to support communities across India.

Authenticity and Quality

Every garment at Nimbu Pani by Ruchika is crafted with the highest standards of authenticity and quality, ensuring that each piece not only looks beautiful but also stands the test of time.

Customer Satisfaction Guarantee

Your satisfaction is our top priority. We stand behind the quality of our products and are dedicated to ensuring that every customer has a positive experience with Nimbu Pani by Ruchika.

Empowering Women

Nimbu Pani by Ruchika is proud to support and empower women through employment opportunities, skill development programs, and initiatives that promote gender equality and women's empowerment.

Timeless Elegance

With a focus on timeless design and classic silhouettes, Nimbu Pani by Ruchika offers pieces that transcend fleeting trends and remain stylish season after season.